Program

Liquor anti-counterfeiting anti-channel conflict management system

Application

Liquor Industry

 Industry background

Liquor manufacturers have always been haunted by the problem of anti-counterfeiting and anti-channel conflict. Most Chinese manufacturers adopt various methods to solve the problem of anti-channel conflict respectively, like coding differentiation, Margin System, award and penalty system, packaging regional discrimination and so on. But these conventional method always failed to solve the problems finally, because some coding contents were scraped off by the channeling grocers, and the channeling goods could not be traced; some dealers worked in collusion with the manufacturers clerk cause the market disruption and consequently results in vendor relationships rigid; and sometimes the excessive costs of packaging regional discrimination hindered the unity spread of brand image. Which cause the economic loss to several hundred million Yuan every year. Adulterated liquor destroyed genuine one’s sign, which is not only damaged enterprise Interest but also harmful to consumers' profits. Therefore, the industry has been hoping to find practical ways to effectively put an end to this phenomenon, safeguard the vital interests.

Solution Overview

Using advanced laser endowed and Internet of Things, endowed with a laser-based, OCR image recognition technology as a means of laser engraving by production date / period of validity, and use the advanced laser engraving technology to give "identity" to every single product, achieving a bottle of a yard; through information integration and data association of the identity code of single liquor bottle, box code and stack code method, tracking the data collection of production, warehousing, distribution, logistics and transportation, the market inspection, consumer and other aspects, achieving real-time control of production, warehousing, sales information, shipping, logistics and other data; scalable dynamic visual inventory of finished and finished products multistage dynamic information tracking, real-time information feedback, tracking information step by step, achieving product information dates back to the bottle.

Business Value

l  Monitor and manage the entire information chain, improve regulatory capacity of each link, establish and improve the traceability system

l  risk monitoring and warning

l  Quality and safety advocacy and community supervision has been strengthened

l  Strengthen the industry management, standards, guidance, supervision and self-discipline, integrity and create a safe environment, fostering safety culture of integrity

Success Stories

l  Wuliangye

l  Yanghe

l  Jinshiyuan